I'M NOT BUYING BORING. AND NEITHER SHOULD YOU.
I've always had a problem with boring. From the labels we choose to the women we dress, Love Spell has never been about blending in. Meet Never Fully Dressed: colour,...
WHAT'S THE POINT OF SELLING BEAUTIFUL THINGS WHEN THE WORLD IS GOING TO SHIT?
Some days, the state of the world makes you wonder what the hell you're doing selling beautiful things. Between the economy, the bills and the general sense that everything is...
SPRING HAS ENTERED ITS FUCK AROUND AND FIND OUT ERA.
Beige has had a good run, but darling, we're bored. Copenhagen Fashion Week has us falling in love with fashion all over again, maximalism is back, Gen X is having...
The New Classics: Elevating Everyday Fashion
In a world where fashion trends come and go, there's something comforting about the timeless appeal of classic pieces. While we love to experiment with the latest trends, there's a...
The Art of Effortless Layering
With autumn steadily approaching, fashion takes centre stage offering us the perfect opportunity to master the art of layering. Contrary to the conventional belief that our wardrobes must mimic the...
Your not so basic, BASIC!
Hello 2023, and welcome to the year of investing in the best basic's going around, and what a more fitting brand than the one and only American Vintage. Why we...
Holiday Gift Guide
Holiday gifting, we’ve got you covered! With Christmas just around the corner, (I know, it’s hard to believe) you can find an arrangement of stocking fillers here at Love Spell....
Why premium denim??
OK, I know…premium denim can be a scary purchase. So I thought that maybe I could make that investment purchase a lil less daunting.
Huh… What’s trans seasonal?!
At Love Spell you will frequently hear myself and the team chat about trans seasonal dressing. But what does that actually mean…I mean there is like four different spellings for...